Healthy Petaluma

Jul 6

Graphic and web designers

Brand identity, website, print collateral

The Petaluma Health Care District underwent significant changes to its mission and vision after selling Petaluma Valley Hospital. They realized that their identity was anchored to their ownership and administration of the hospital, and they needed to reframe their mission and vision to focus on promoting health and well-being for all.
To establish a new identity for the District and its Foundation, they engaged The Design Guild for branding, web design, print design, and copywriting services and we were graphic and web designers on the creative team.
As we wanted to nail down the perfect illustration style for the brand, we worked with artist Jen Du who specializes in geometric design. We used her pattern work to build out other brand elements.
Not only did we build this large website, we worked with the District & Foundation’s team to streamline their copy and strategize how to best organize the information while keeping to California Health Care District and ADA code. Once sorted we used Squarespace custom code, plug ins, and integrations to tailor the District & Foundation’s website to their exact needs and beautifully showcase the vast amount of information it has to share.
Through the rebrand, Petaluma Health Care District was renamed to Healthy Petaluma and received a vibrant, new visual identity that resonates with their purpose.
Be sure to visit their site to experience the brand for yourself.