George Archer

Memorial Foundation for Literacy

OUR ROLE

Brand + Web designers

Scope

Brand design, web design

• Objective

  For over 10 years, The George Archer Memorial Foundation for Literacy has supported the community by funding programs for people afflicted with learning disabilities that interfere with their ability to process written communications. The organization was getting by with its existing website but the heavy lifting was done by the people who know how important the cause is. It was time that the website not only reflected the impact the Foundation has but elevated its online presence to encourage more involvement.

• Process

  Our first step was to create a strong and timeless visual identity that would bring life to such profound organization and resonate with its community. This took research to make sure the foundation looked professional but also stood out. The next phase of the process was to strategically organize a decade’s worth of information in a functional website. The Brand Guideline was the foundation of the web design and made the information on it easily understood and pleasing to read.

• Solution

  With a fresh look and detailed website, the George Archer Memorial Foundation for Literacy is set up for organizational growth and success.